Turn Branding on Its Head : A Cheeseburger's Tale

Ever wondered what it would take to revamp a humble cheeseburger into a marketing sensation? Well, our buddy Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his traditional recipe is tasty , but he's desiring something more. He wants to make a statement in a world of sandwiches. That's where th

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